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Research on the Japanese market and on how its consumers discover, compare and buy.

Our latest study

Sector report · 2027 editionJewelry in JapanA $7.4bn market lifted by record gold prices, and how Tom Wood, Charlotte Chesnais, Pandora and Maria Black got in.Download →

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Sector report · 2027 editionWomen's Ready-to-Wear in JapanA $53.8bn apparel market that imports 98.9% of its clothes, and how GANNI, Rouje and Isabel Marant got in.
Sector report · 2027 editionSneakers in JapanA $7.8bn footwear market where sports shoes drive the growth, and how On, Converse, Veja and Golden Goose got in.
Sector report · 2027 editionLeather Goods in JapanA $12.4bn market, up 16.3% in FY2024, and how Polène, Il Bisonte, Jérôme Dreyfuss and Hereu got in.